Director of Product Marketing
Core
Sets vision and agenda for product marketing, go-to-market strategy, and ROI for Samsung's TV business (Core, Lifestyle), ensuring alignment between forecasting, promotions, selling, and inventory.
Role type
Senior Director of Product Marketing (Consumer Electronics)
Builds
Integrated go-to-market strategies, pricing/promotion plans, and forecasting models for TV product lines.
Domain
Consumer Electronics / Televisions
Deliverable
product features
Required skills
Product marketing strategy, go-to-market (GTM) planning, revenue gap analysis, inventory forecasting, financial modeling, pricing strategy, cross-functional leadership, KPI management, competitive analysis, account management.
Preferred skills
Master's degree in business or marketing, experience in big brand product marketing, commercial technologies, or consumer electronics.
Technologies
None explicitly listed
Responsibilities
Oversee FPTV market share and revenue gap closure plans; manage product line-up, pricing, and P&L; lead PM teams to execute GTM strategy; develop executive presentations and action plans backed by data; assess promotional prices based on profitability and inventory; drive market share and profitability.
Seniority
Senior Director, strategic leadership & team oversight