Sr. Manager Communications/PR
Core
Lead creation and execution of high-performing earned and organic PR campaigns for Samsung Digital Appliances (refrigerators, cooking, laundry innovations) to increase awareness, shape PR strategy, and drive product conversion.
Role type
Senior Manager, Public Relations
Builds
Multi-touch PR campaigns, brand buzz, and product launch strategies for Samsung and Dacor appliances.
Domain
Consumer Electronics / Home Appliances
Deliverable
product features
Required skills
Consumer Public Relations, Product Media Relations, Trend Spotting, Agency Management, Campaign Strategy, Project Management, Data Analysis
Preferred skills
Consumer electronics and technology experience
Technologies
None stated
Responsibilities
Drive end-to-end planning and execution of multi-touch PR campaigns; Analyze real-time cultural and industry trends to inform earned-first campaigns; Oversee content calendar planning across PR and media influencers; Direct management of PR agency partners including briefs, RFPs, and contracts; Develop strategy and attend industry events to drive brand buzz; Create and manage dashboards to measure PR impact and drive product conversion.
Seniority
Senior, hands-on IC