Product Planning Manager
Core
Shape the future of Samsung Digital Appliances product line-up by translating U.S. consumer, market, technology, and design insights into innovative, human-centered product concepts.
Role type
Product Planning Manager
Builds
New concept development and strategic execution for Samsung Digital Appliances
Domain
Consumer Electronics / Home Appliances
Deliverable
product features
Required skills
Market and trend analysis, competitive benchmarking, new concept development, strategy development and execution, ROI calculation, go-to-market planning, consumer data analysis
Preferred skills
MBA or Master's degree, bilingual in Korean and English, project and agency management, full New Concept Development (NCD) process experience
Technologies
Microsoft Office (PowerPoint, Excel), Sprinklr
Responsibilities
Monitor and analyze American consumer, market, technology, design, and industry trends; Identify consumer pain points and needs to define unmet market demands; Develop comprehensive strategies for new concepts including market sizing, pricing, and forecasting; Collaborate with Samsung DA Korea HQ to assess technical feasibility and align product line-ups; Present new concepts and their strategic rationale to secure alignment and investment.
Seniority
Mid-Senior, hands-on IC