Portfolio Marketing Manager
Core
Own and shape how the portfolio shows up across key industries, translating complex products into clear, differentiated narratives that drive pipeline and support sales.
Role type
Senior Portfolio Marketing Manager
Builds
Industry narratives, sales pitch frameworks, use-case collateral, and case studies for a global risk solutions portfolio.
Domain
B2B Risk Solutions (Anti-Money Laundering, Fraud, Credit Risk, Identity Authentication)
Deliverable
product features
Required skills
Product marketing, solution marketing, industry narrative development, competitive messaging analysis, cross-functional collaboration, storytelling, commercial mindset
Preferred skills
Experience in data, fraud, identity, or fintech sectors
Technologies
None stated
Responsibilities
Develop core narratives for priority industries; Create cross-portfolio messaging showing integrated workflows; Partner with Market Planning to align messaging with growth areas; Develop sales-ready content including pitch frameworks and talk tracks; Partner with Regional Marketing to adapt messaging for local markets while ensuring global consistency; Conduct ongoing competitive messaging analysis; Shape industry POVs and narratives aligned to market trends
Seniority
Senior, hands-on IC