Senior Manager, Media Planning
Core
Senior Manager leading media planning strategy, execution, and client relationships for a large integrated media business.
Role type
Senior Manager, Media Planning
Builds
Integrated media plans and communications strategies for clients
Domain
Marketing / Media Planning
Required skills
Media planning strategy, traditional and digital media expertise, client relationship management, team leadership, insights data analysis, media buying platforms
Preferred skills
Knowledge of DFA and digital media tools, experience with agency development and new business pitches
Technologies
MRI, Simmons, Nielsen Ad Intel, Kantar Strategy, DDS, Media Ocean, Spot Toolkit, comScore, eMarketer, Forrester
Responsibilities
Ensure media plan timeliness and accuracy, lead strategic media planning execution, utilize insights data to guide client goals, collaborate with activation leads on execution timelines, build trusting client relationships, train and develop media planning team, provide industry insights on media markets
Seniority
Senior, hands-on IC with management responsibilities