Senior Copywriter
Core
Develops language and copy in short and long form to establish tonality of ideas across creative channels, including social media, web copy, and viral marketing concepts.
Role type
Senior Copywriter (Digital/Social Media)
Builds
Engaging web copy, social media content, and viral marketing ideas
Domain
Digital Marketing / Social Media
Deliverable
product features
Required skills
Copywriting, Social media management, SEO (back link building, keyword utilisation), Data analysis, Cross-functional collaboration, Real-time content creation, Web etiquette
Preferred skills
Understanding of online objectives, Ability to 'sell without selling', Monitoring social network changes
Technologies
Facebook, Twitter, Social media toolkits
Responsibilities
Write engaging web copy to stimulate user interaction, Manage hands-on interaction on social media sites and off-site properties, Monitor and present data on social activity trends, Collaborate with offline marketing, online marketing, and IT/web teams, Create content for viral marketing campaigns
Seniority
Senior, hands-on IC