Senior Business Analyst
Based in India
Core
Planning, reviewing, and optimizing Performance Marketing campaigns while supporting client account management and reporting.
Role type
Senior Business Analyst (Performance Marketing)
Builds
Performance Marketing campaigns and client reports
Domain
Digital Marketing / Performance Marketing
Required skills
Campaign optimization, client data management, vendor liaison, campaign reporting, pacing, QA, trafficking
Responsibilities
Proactively reviews and manages client data to ensure optimal campaign performance; liaises with vendors and third-party reps to maintain relationships and build knowledge of new features; provides initial insights on campaign trends to executives and planners; generates campaign reports and manages pacing, QA, and trafficking.