Brand Strategist
Core
Develop research-driven insights and strategic recommendations to inform brand direction, strengthen consumer connections, and inspire creative solutions.
Role type
Brand Strategist
Builds
Brand strategies, strategic recommendations, and creative briefs
Domain
Advertising / Brand Strategy
Deliverable
product features
Required skills
Consumer behavior analysis, Market dynamics understanding, Cultural trend analysis, Strategic planning, Creative brief writing, Client relationship management
Preferred skills
Data translation, Storytelling, Independent project management
Responsibilities
Conduct consumer, market, competitor, and cultural research; Translate research findings into compelling brand strategies and creative briefs; Collaborate with creative teams to provide strategic direction; Manage assigned strategic projects; Build relationships with marketing clients and internal stakeholders.
