Copywriter, Creative Development
Core
Concept and write copy for integrated brand campaigns, online video, retail marketing, CRM, patient education, and AI-enabled creative production for a major healthcare and consumer wellness brand.
Role type
Mid-level copywriter (creative development)
Builds
Integrated brand campaigns, online video, retail and shopper marketing assets, CRM/lifecycle communications, patient education materials, social content, and in-store experiences.
Domain
Healthcare, pharmacy, and consumer wellness
Deliverable
product features
Required skills
Conceptual integrated campaign development, copywriting for diverse media, self-editing and proofreading, Adobe Photoshop, InDesign, Illustrator, production and post-production familiarity, mentoring junior creatives
Preferred skills
Understanding of strategy, client nuances, timing, and budget parameters
Responsibilities
Collaborate with Art Directors, Producers, and Strategy to develop creative solutions; self-edit and review deliverables for grammar, formatting, and tone; provide and receive constructive feedback; mentor junior creatives to meet deadlines.
Seniority
Mid-level, hands-on IC