Strategy Director
Core
Conduct market and consumer research to formulate strategic direction and cohesive campaign narratives for integrated marketing campaigns.
Role type
Strategy Director (Integrated Marketing)
Builds
Strategic frameworks, pitch decks, and campaign concepts for client business goals.
Domain
Marketing / Advertising / Consumer Electronics
Deliverable
product features
Required skills
Market research, competitive analysis, strategic planning, campaign narrative development, cross-functional collaboration, proposal management, client engagement, storytelling, presentation skills
Preferred skills
AI technology training, flexibility, openness to new thinking
Technologies
None stated
Responsibilities
Conduct market, industry, and consumer research; Perform competitive analysis and track industry shifts; Formulate strategic direction and campaign narratives; Collaborate with Account and Creative teams to build strategic frameworks; Review and finalize pitch decks; Participate in client briefs and presentations; Provide strategic oversight across project phases
Seniority
Senior, hands-on IC