Director Account Management
Core
Build and manage client relationships across FMCG, Retail, Consumer, Rural, and Lifestyle sectors; conceptualize and execute on-ground experiential marketing, events, and rural/retail activations.
Role type
Senior Account Director (Experiential & Event Marketing)
Builds
Experiential campaigns, retail activations, rural marketing programs, and brand events
Domain
Marketing / Experiential / Retail / Rural
Deliverable
product features
Required skills
Client relationship management, Business development, Project management, Campaign conceptualization, Vendor management, Budget management, Stakeholder coordination, Rural market insights, Retail activation planning, Proposal development
Preferred skills
Experience in rural markets, Regional activations, Consumer engagement programs
Technologies
None stated
Responsibilities
Build and manage strong relationships with clients across FMCG, Retail, Consumer, Rural and Lifestyle sectors; Conceptualize and execute on-ground activations, brand experiences, events, launches and consumer engagement campaigns; Plan and execute rural marketing initiatives, market activations and consumer engagement programs across relevant markets; Collaborate with Creative, Strategy, Operations, Production, Analytics and Client Servicing teams to deliver integrated campaigns.
Seniority
Senior, hands-on IC