Insights Manager
Core
Lead strategic research initiatives and consumer insights for sports, music, and entertainment clients, focusing on partnership valuation, brand health, and audience segmentation to drive winning strategies.
Role type
Senior IC Insights Manager (Client Servicing & Research Leadership)
Builds
Strategic consumer insights, audience profiles, and data-driven recommendations for sports and entertainment brands and rights holders.
Domain
Sports, Music, and Entertainment Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Consumer behavior analysis, partnership valuation research, brand health tracking, audience segmentation, first-party data management, project management, client servicing, data visualization, storytelling, stakeholder influence, research tool proficiency (GWI, YouGov, Brandwatch), team mentorship.
Preferred skills
Experience in client-side insight functions or leading research agencies, knowledge of AI-driven insight solutions, ability to develop new tools and services for clients.
Technologies
GWI, YouGov, Brandwatch, first-party data platforms, customer data management systems, self-service research tools, AI-driven insight solutions.
Responsibilities
Lead focused research initiatives using agile tools and agency partners; develop consumer segmentation frameworks grounded in behavioral science; synthesize complex data into actionable narratives; present insights to senior stakeholders and clients; manage client relationships and proposal processes; mentor direct reports and drive team performance; support new business pitches and marketing plans with data.
Seniority
Senior, hands-on IC with line management responsibilities
