Product Marketing Director
Core
Shape and execute marketing strategies to drive awareness, adoption, and growth of Adobe technology products integrated with Merkle's strategic services.
Role type
Senior Product Marketing Director
Builds
Joint solutions integrating Adobe technology with Merkle's services
Domain
Technology marketing (Adobe, identity, data, AI)
Deliverable
product features
Required skills
Product marketing strategy, market research, go-to-market execution, cross-functional collaboration, stakeholder management, data analysis, marketing automation, CRM platforms, storytelling
Preferred skills
Partner/alliance marketing experience, joint venture experience, understanding of identity/data/AI trends
Technologies
Adobe technology, marketing automation tools, CRM platforms
Responsibilities
Develop comprehensive product marketing strategies, lead market research initiatives, manage full product marketing lifecycle, collaborate with product management and sales teams, monitor KPIs, build stakeholder relationships
Seniority
Senior, hands-on IC with strategic leadership