Senior Associate, Marketing Effectiveness
Core
Support analytics and data operations by ensuring data quality, enabling seamless reporting, and providing day-to-day analytical support for media effectiveness.
Role type
Senior Associate, Media Effectiveness (Data Operations & Analytics)
Builds
Weekly attribution reports, quarterly MMM inputs, channel-level insights, and client deliverables
Domain
Digital Media Analytics & Data Operations
Deliverable
dashboards & analysis
Required skills
Data QA, Advanced Excel, Data compilation, Visualization, Taxonomy management, SQL (plus)
Preferred skills
Looker/Tableau/Power BI, Digital media platforms (CM360, TTD, DSP), Client-facing exposure
Technologies
Excel, SQL, Looker, Tableau, Power BI, CM360, TTD, DSP
Responsibilities
Gather and prepare data for recurring attribution solutions; Produce weekly, monthly, and quarterly insights reporting; Populate and QA weekly reports; Provide data compilation and visualization for client deliverables; QA and maintain taxonomy standards across media channels
Seniority
Mid-level, hands-on IC