VP, Growth & Alliances
Core
VP leading new business growth, pitch process management, and alliance development for Performance Creative, Media, and CRM within the Creative Practice Area.
Role type
VP, Growth & Alliances
Builds
New client engagements, winning pitch strategies, and revenue growth for the Creative Practice Area.
Domain
Digital Marketing Agency / Performance Creative
Deliverable
product features
Required skills
Managing new business activities, leading RFP/RFI responses, developing revenue growth strategies, translating agency capabilities into win strategies, gathering competitive intelligence, maintaining agency credentials, supporting full-funnel marketing solutions, preparing consulting agreements.
Preferred skills
Understanding CMO-level decision drivers, knowledge of performance marketing and programmatic solutions, familiarity with creative testing and optimization, working knowledge of marketing technologies.
Technologies
Adobe, Salesforce, Optimizely, Flashtalking, Clinch
Responsibilities
Manage all new business activities and follow-up of growth projects; Lead development of RFP/RFI responses; Partner with leadership on revenue growth strategies; Translate capabilities into agency stories; Partner with pitch teams to ensure process completion; Gather client and competitive intelligence; Maintain agency credentials and presentation materials; Support Performance Creative opportunities; Prepare legal agreements and proposals.
Seniority
VP, strategy & mentorship
