SVP, Social Measurement
Core
Define analytics and best practices for social measurement, connecting paid, organic, creator, and commerce data across platforms to revive the agency brand.
Role type
Senior IC strategy & product lead (social measurement)
Builds
Scalable social measurement frameworks, product-specific analytics offerings, and thought leadership assets
Domain
Digital marketing analytics and social media measurement
Required skills
Social media analytics, quantitative business analysis, media planning and buying, data visualization, SQL, Python, R, MMM/MTA, A/B testing, stakeholder management, team leadership
Preferred skills
Master's degree in Statistics/Economics/Data Science, experience with Meta/TikTok/YouTube/Snap attribution, mobile/tablet measurement
Technologies
Excel, Tableau, Power BI, Datorama, SQL, Python, R
Responsibilities
Create scalable measurement approaches for social channels, consult clients on best practices, evaluate external vendors and technologies, author white papers and industry thought leadership, advise on industry trends, recruit and develop management-level talent, set vision and strategy for the team
Seniority
Senior, hands-on IC with management responsibilities