Senior Manager, Analytics, GEO
Core
Define measurement frameworks and reporting standards for SEO and AI-powered discovery (GEO) to help enterprise clients understand visibility in emerging media channels.
Role type
Senior Manager, Analytics & Measurement Strategy
Builds
Measurement frameworks, KPI standards, dashboards, and reporting plans for SEO and Generative AI discovery.
Domain
Digital Marketing / SEO / Generative AI Discovery (GEO)
Deliverable
dashboards & analysis
Required skills
SEO measurement, performance marketing analytics, KPI framework design, data QA, stakeholder communication, narrative synthesis, test-and-learn methodology
Preferred skills
SQL, data transformation, AI monitoring tools (LLM visibility, citation tracking), enterprise reporting platforms
Technologies
Adobe Analytics, Excel, PowerPoint, Power BI, Looker Studio, Tableau, Google Search Console, BrightEdge, Semrush, Ahrefs, Screaming Frog, Adobe LLM Optimizer, Profound, BlueFish
Responsibilities
Shape measurement frameworks extending SEO into GEO; connect reporting inputs across analytics and AI monitoring; build dashboards and report standards; translate data into clear narratives and actionable recommendations; support performance readouts with stakeholders; document metric definitions and data sources.
Seniority
Senior Manager, hands-on IC with team support