Senior Marketing Manager
Core
Develop global launch strategies and execute end-to-end marketing for ACG (anime-style) games from 0 to 1, including product testing, pre-registration, and version updates.
Role type
Senior Marketing Manager (ACG/Gaming)
Builds
Global marketing campaigns, brand positioning, and user acquisition for ACG games
Domain
Gaming / ACG (Anime, Comic, Games)
Deliverable
product features
Required skills
End-to-end marketing execution, ACG user community analysis, integrated resource management, project management, strategic planning, copywriting
Preferred skills
Hands-on 0 to 1 marketing experience in ACG games, established KOL/Vtuber/media vendor relationships, deep cultural understanding of ACG communities
Technologies
Social media platforms, online advertising tools, content marketing channels
Responsibilities
Lead end-to-end marketing execution from 0 to 1, analyze core needs of ACG user communities, integrate internal and external resources for comprehensive marketing initiatives, manage project progress and campaign results
Seniority
Senior, hands-on IC
