Director of Audience and Programmatic Products - CVS Media Exchange (CMX)
Core
Lead the development and execution of CMX's connected audience, data product, and offsite activation portfolio to drive measurable outcomes for advertisers and agencies.
Role type
Director of Product (AdTech/Healthcare)
Builds
Audience and data products, offsite activation channels, and partner-enabled media solutions for the CVS Media Exchange.
Domain
Retail Media, Digital Advertising, Healthcare/Pharma
Deliverable
product features
Required skills
Product management, People leadership, Audience creation, Identity resolution, Data architecture, Privacy-by-design, AdTech/MarTech strategy, Cross-functional leadership
Preferred skills
Identity solutions, Clean-room capabilities, Self-service marketplace products, Pharmaceutical advertising experience
Technologies
DSPs, SSPs, Identity providers, Data marketplaces, Clean rooms, CDPs
Responsibilities
Lead the audience, data, and offsite product portfolio and roadmap; Oversee development of audience and data products with Data Science and Engineering; Lead offsite product expansion and partner enablement; Embed privacy-by-design across the product portfolio; Lead and develop the product team.
Seniority
Director, hands-on IC with team leadership
