Marketing Channel Strategist - Next Best Action
Core
Advocates for marketing to banking channels regarding centralized decisioning, gathering business needs and providing direction on marketing strategies to leadership.
Role type
Marketing Channel Strategist
Builds
Centralized decisioning program capabilities and marketing strategies across banking channels (teller, IVR, contact center, digital, etc.)
Domain
Banking / Marketing Technology
Deliverable
product features
Required skills
Channel strategy development, Marketing technology proficiency, Data analysis and insights synthesis, Stakeholder alignment, Requirements definition, Test-and-learn strategy design
Preferred skills
MBA or relevant Post Graduate Degree
Technologies
Outbound/inbound/digital marketing tools, Microsoft Office
Responsibilities
Develop channel strategies and marketing tactics including one-to-one personalization; Partner with stakeholders to implement decisioning program capabilities; Review and prioritize feature needs for decisioning leadership; Track performance against goals and budget; Define and deliver success metrics for the Decisioning Program.
Seniority
Mid-Senior level (5+ years experience)