Principal Associate - Market Research & Intelligence
Core
Lead primary market research studies to track external landscapes, stakeholder needs, and Capital One's community impact across financial services and policy topics.
Role type
Senior IC market researcher (primary research)
Builds
Primary research studies, datasets, and strategic insights
Domain
Financial services / Public policy / Community impact
Deliverable
dashboards & analysis
Required skills
Survey research methodology, vendor management, questionnaire design, sample planning, data quality assurance, report writing, secondary source integration
Preferred skills
Financial services research, large-scale survey design, behavioral sciences background
Technologies
Survey platforms, Microsoft Excel
Responsibilities
Manage external research vendors and oversee project lifecycles; Execute primary research studies using online surveys and focus groups; Develop questionnaires, screeners, and sample plans; Ensure data quality through QA checks; Analyze and interpret findings with data analysts; Translate insights into strategic reports; Maintain internal research knowledge database.
