Principal Associate - Market Research & Intelligence
Core
Execute primary market research studies to track external landscapes, stakeholder needs, and Capital One's community impact across financial services and policy topics.
Role type
Senior IC market researcher (primary research)
Builds
Primary research studies, datasets, and strategic insights reports
Domain
Financial services / Market research / Public policy
Required skills
Survey research methodology, Vendor relationship management, Research questionnaire design, Data quality assurance, Market segmentation, Brand health tracking
Preferred skills
Financial services research experience, Large-scale survey design, Master's degree in relevant field
Technologies
Survey platforms, Online sample providers, Microsoft Excel
Responsibilities
Manage external research vendors and oversee project lifecycles, Execute primary research studies using online surveys and focus groups, Develop research questionnaires and sample plans, Deliver high-quality datasets via QA checks, Analyze and interpret findings with data analysts, Translate findings into strategic reports, Maintain internal research knowledge database
