Sr. Business Analyst - Talent Marketing Analytics
Core
Design analytics strategies, KPI frameworks, and A/B tests to measure and optimize talent marketing campaigns and international expansion efforts.
Role type
Senior Business Analyst (Talent Marketing Analytics)
Builds
Analytics strategies, standardized KPI frameworks, automated dashboards, and A/B test designs for recruitment campaigns.
Domain
Human Resources / Talent Acquisition / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python, statistical analysis, A/B testing design, KPI framework creation, data storytelling, generative AI tools
Preferred skills
Consulting experience, presenting to cross-functional stakeholders, defining business requirements, Master's degree in quantitative field
Technologies
SQL, Python, Generative AI
Responsibilities
Analyze marketing funnel performance to identify growth opportunities; Design and analyze A/B tests for multi-channel campaigns; Build and maintain automated dashboards for key metrics; Collaborate with marketing leaders and external agencies on strategy; Apply AI tools to streamline analytical workflows; Present insights to drive data-driven decisions.
Seniority
Senior, hands-on IC
