Director of Marketing
Core
Lead revenue-focused strategic planning and execution across multiple lines of business for a global live events and venues network, driving ticket sales, ancillary revenues, and brand awareness through digital, traditional, and social marketing channels.
Role type
Director of Marketing (Revenue Strategy & Execution)
Builds
Marketing campaigns, digital assets, media relations programs, and revenue-generating initiatives for touring events and venue lines of business.
Domain
Live events, entertainment venues, hospitality, and sports arenas.
Required skills
Strategic planning, revenue generation, digital marketing, paid media management, social media strategy, media relations, creative oversight, data analysis, CRM utilization, team leadership, stakeholder management.
Preferred skills
Experience in entertainment and/or venue marketing, proficiency with marketing technology and AI integrations.
Technologies
Sprout Social, CRM platforms, Microsoft Office (Word, Excel, PowerPoint).
Responsibilities
Review ticket sales metrics and apply tactics to drive awareness; execute digital marketing campaigns for touring events; manage paid media strategy and budget; oversee social media content and analytics; direct public relations and media relations; supervise marketing staff and coordinate with venue stakeholders.
Seniority
Director, strategic leadership & team management