Director of Marketing
Core
Lead revenue-focused strategic planning and execution for marketing across multiple lines of business within the arena, driving ticket sales, ancillary revenues, and brand awareness for live events and venues.
Role type
Director of Marketing (Revenue Strategy & Execution)
Builds
Ticket sales, premium seating campaigns, private event marketing, and venue brand presence
Domain
Live events, sports venues, entertainment industry
Deliverable
product features
Required skills
Strategic marketing planning, digital marketing execution, paid media management, media relations, CRM utilization, team supervision, cross-functional collaboration
Preferred skills
Entertainment/venue marketing experience, AI/marketing technology integration
Technologies
Sprout Social, Microsoft Office (Word, Excel, PowerPoint), CRM platforms
Responsibilities
Drive ticket sales through digital and traditional marketing campaigns; manage paid media strategy and budget; oversee public relations and media relations; supervise marketing staff and coordinate with venue stakeholders; analyze sales metrics to optimize revenue generation.
Seniority
Director, strategic leadership & team management