Executive Director, Brand Strategy, Storytelling & Communications, Athletics
Core
Lead brand strategy, storytelling, and communications for University of Miami Athletics across all varsity sports, serving as the CMO's strategic partner to align public presence with university objectives.
Role type
Executive Director, Brand Strategy & Communications
Builds
Coherent brand narrative and fan experiences across media, social, in-game activations, and trade press for the entire athletics program.
Domain
Higher Education / College Athletics / Sports Marketing
Required skills
Strategic leadership, brand strategy, storytelling, media relations, cross-functional partnership, creative direction, sports media landscape fluency, NIL and sponsorship alignment
Preferred skills
Experience in college athletics or high-visibility sports/entertainment, social-first content strategy, in-game fan experience management
Technologies
Social media platforms, trade press networks, digital marketing tools
Responsibilities
Lead the Athletics PR and communications team; set overarching brand and storytelling strategy; manage media relations and public narrative; partner with marketing, NIL, and ticket sales to align brand priorities; translate CMO priorities into executable strategy.
Seniority
Executive, strategic leadership
