Manager, Marketing Information Architecture - Hybrid
Core
Defines and governs information architecture (IA) frameworks, content modeling, and migration strategies for UHealth's digital properties to ensure scalable, user-centered experiences.
Role type
Manager, Marketing Information Architecture
Builds
Enterprise content management system (CMS) structures, site taxonomies, navigation systems, and content hierarchies for UHealth, Academy, Athletics, and Development.
Domain
Healthcare / Digital Experience Platforms
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Information architecture design, content modeling, CMS migration management, taxonomy development, URL structure governance, SEO/AEO collaboration, team leadership, change management
Preferred skills
Card sorting, tree testing, first-click testing, structured data implementation, AI answer engine indexing
Technologies
Enterprise CMS, SEO tools, AEO platforms, wireframing tools
Responsibilities
Define and govern IA frameworks across digital properties; lead content modeling and page type architecture; oversee legacy content inventory and URL mapping for migration; conduct IA research via usability studies; enforce metadata and linking standards; manage IA specialists and contractors; establish internal controls and compliance.
Seniority
Manager, hands-on leadership
