Principal Associate, Social Media Strategist, Talent Marketing (Hybrid)
Core
Own channel strategy and execute organic/paid campaigns on LinkedIn and Instagram to educate prospective talent on Capital One's culture and values.
Role type
Principal Associate, Social Media Strategist (Talent Marketing)
Builds
Employer brand presence and candidate community engagement across social platforms
Domain
Financial Services / Talent Acquisition / Digital Marketing
Deliverable
product features
Required skills
Social media strategy, paid media campaigns, content planning, Generative Engine Optimization (GEO), brand governance, influencer program management, social reporting, cross-functional partnership
Preferred skills
Agency partnership experience, Fortune 100 matrixed organization experience, Sprinklr/Canva proficiency, recruitment marketing background
Technologies
LinkedIn, Instagram, Sprinklr, Canva
Responsibilities
Drive transition to audience-first social strategy; translate complex social landscapes into actionable recommendations; serve as strategic advisor to leadership; establish social media best practices and compliance; evaluate agency partnerships for moderation; lead influencer and executive social programs; partner with video/blog teams; enhance operational efficiency; cultivate candidate community; design social reporting framework
Seniority
Principal, hands-on IC with strategic advisory duties