Principal Associate, Social Media Strategist, Talent Marketing (Hybrid)
Core
Own channel strategy and execute organic/paid campaigns on LinkedIn and Instagram to educate prospective talent on Capital One's culture and values.
Role type
Principal Associate, Social Media Strategist (Talent Marketing)
Builds
Employer brand presence, candidate community engagement, and talent acquisition outcomes via social channels.
Domain
Financial Services / Talent Acquisition / Digital Marketing
Deliverable
product features
Required skills
Channel strategy, paid media campaigns, content planning, Generative Engine Optimization (GEO), data analysis, brand governance, influencer program management, cross-functional partnership, operational efficiency, social reporting.
Preferred skills
Agency partnership management, employer branding, recruitment marketing, social media management tools (Sprinklr, Canva), project management, agile planning.
Technologies
LinkedIn, Instagram, Sprinklr, Canva
Responsibilities
Drive social media evolution from publishing to audience-first strategy; translate social landscapes and performance data into strategic recommendations; serve as strategic advisor to leadership; partner with enterprise teams for brand governance; evaluate agency partnerships for community management; lead influencer and executive social programs; optimize video and blog content for social performance; implement tools to scale social footprint; cultivate candidate community; design social reporting framework tying metrics to talent acquisition outcomes.
Seniority
Principal, hands-on IC with strategic advisory duties