Digital Content & Experience Specialist
Core
Strengthen the organization's employer brand through compelling digital experiences, high-quality content, and data-driven optimization to attract, engage, and convert prospective talent.
Role type
Digital Content & Experience Specialist (Employer Branding)
Builds
Careers websites, recruitment campaign landing pages, and digital employer-brand touchpoints
Domain
Human Resources / Employer Branding / Digital Marketing
Deliverable
product features
Required skills
Digital content creation, CMS management, SEO optimization, web analytics, UX principles, stakeholder management
Preferred skills
Google Analytics/GA4, Google Search Console, Tag management, HTML/CSS, Power BI, A/B testing
Technologies
CMS, Google Analytics, Google Search Console, Power BI
Responsibilities
Manage and update careers website content and user experience; Create and manage campaign landing pages; Measure and report on website and campaign performance using KPIs; Optimize SEO performance and content structure; Partner with IT and developers to implement digital enhancements.
Seniority
Individual Contributor
