Senior Data Scientist - Marketing & Consumer Analytics
Core
Lead a workstream within the Unified Measurement Engine (UME) to quantify marketing impact across owned, paid, and earned channels using measurement methodology, large-scale experimentation, and analytics product delivery.
Role type
Senior individual contributor data scientist (marketing measurement & causal inference)
Builds
Industry-leading measurement stack integrating MMM, incrementality testing, and agile attribution at enterprise scale
Domain
Healthcare retail / Marketing Science / Causal Inference
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Causal inference, experiment design, time-series modeling, Bayesian methods, Marketing Mix Modeling (MMM), incrementality testing, multi-touch attribution, geo-experimentation, Python, SQL, PySpark, Databricks, Snowflake, model lifecycle management
Preferred skills
Predictive modeling, machine learning, optimization, forecasting, performance marketing metrics (ROAS, iROAS, lift), vendor/partner co-building, owned/paid/earned data ecosystems
Technologies
PySpark, Databricks, Snowflake
Responsibilities
Design and run large-scale experiments (90M+ customers), translate measurement insights into business strategy for VP+ stakeholders, mentor junior data scientists, set technical direction for workstreams, tackle open research problems in cross-channel measurement
Seniority
Senior, hands-on IC with mentorship responsibilities
