Marketing Analyst
Core
Data-driven Marketing Analyst supporting product strategy, pricing decisions, and customer retention initiatives by evaluating performance and trends.
Role type
Marketing Analyst (Pricing & Customer Analytics)
Builds
Pricing analyses, segmentation models, performance reports, dashboards, and analytical models.
Domain
Home Warranty / Insurance / Consumer Services
Deliverable
dashboards & analysis
Required skills
Python, SQL, Pricing Strategy, Customer Analytics, Retention Metrics, Data Modeling, Forecasting, Scenario Modeling, Data Quality Management
Preferred skills
Tableau, Power BI, DAX, Statistical Methods, Predictive Modeling, A/B Testing, Financial Services Domain Knowledge
Technologies
Python, SQL, Tableau, Power BI, Excel
Responsibilities
Conduct detailed analyses for product strategy and pricing decisions; Analyze customer behavior and market trends to identify growth opportunities; Develop pricing analyses and segmentation models; Partner with cross-functional teams to evaluate campaigns and retention strategies; Build and maintain dashboards and analytical models; Perform deep-dive analyses on churn, CLV, conversion, and campaign ROI; Design and measure tests for pricing and promotional strategies; Synthesize data into executive-ready presentations; Support forecasting and performance monitoring.
Seniority
Mid-level, hands-on IC
