Sr Analyst Marketing Analytics
Core
Leverage marketplace analytics to drive strategic decisions, optimize marketing ROI, and provide high-level forecasting for base brands and innovation.
Role type
Sr. Analyst Marketing Analytics
Builds
Actionable recommendations based on marketplace and consumer data to support business growth
Domain
Consumer-packaged goods (CPG) / Food service / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Predictive analytics, scenario analysis, forecast accuracy, quantitative analytical ability, Excel, syndicated marketplace retail measurement data, consumer panels, marketing mix modeling, marketing response measurement, marketing ROI optimization, pricing and trade event response optimization, purchase need state segmentation, consumer household segmentation, test and learn approaches
Preferred skills
MBA or equivalent experience, IRI or Nielsen experience, marketplace data experience outside CPG
Technologies
Excel, IRI, Nielsen
Responsibilities
Deliver regular predictive analytics, business planning, and scenario analysis; Maximize forecast accuracy; Make recommendations for new product launches and optimize support spending; Perform analysis to test alternative marketing strategies and identify white space opportunities; Provide Consumer Insight contributions within cross-functional teams; Lead business initiatives under guidance of Associate Director of Analytics
Seniority
Mid-level, hands-on IC
