Head of Commercial Marketing and Customer Experience (m/w/d)
Core
Define and execute global Go-to-Market strategies for heart and lung products, driving clinical adoption of innovative therapies and managing the customer journey from trials to long-term account development.
Role type
Senior leadership commercial marketing and customer experience head
Builds
Global commercial strategies, therapy adoption programs, and customer experience frameworks for life-saving medical devices
Domain
Medical technology / Cardio-pulmonology / Critical Care
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Global Go-to-Market strategy, Commercial marketing, Portfolio management, Clinical adoption leadership, Marketing campaign management, Customer journey design, Key Opinion Leader (KOL) management, Voice of Customer analysis, Cross-functional matrix leadership
Preferred skills
Intensive care medicine knowledge, ECLS/ECMO expertise, SCS experience, MBA, Strategic thinking, Hands-on execution
Technologies
Microsoft 365, Teams, SharePoint, Digital marketing tools
Responsibilities
Develop global Go-to-Market strategies for the Heart & Lung portfolio; Lead international commercial positioning and market entry; Drive clinical application and user training for new therapies; Manage a team of Clinical Application Specialists; Execute global marketing campaigns and sales enablement; Design and optimize the global customer journey; Build and leverage a network of Key Opinion Leaders; Establish customer feedback loops to inform R&D and product management; Ensure compliance with regulatory and quality standards
Seniority
Senior, hands-on IC with leadership responsibilities