Marketing Communications Specialist
Core
Manage relationships between sales, product management, and marketing teams to execute marketing initiatives, drive qualified leads, and deliver sales enablement materials.
Role type
Marketing Communications Specialist
Builds
Marketing campaigns, sales enablement materials, and brand content for converting and packaging machinery
Domain
Industrial machinery (converting, packaging, tissue, nonwovens)
Deliverable
product features
Required skills
Cross-functional collaboration, project management, sales enablement, content creation, campaign execution, stakeholder communication
Preferred skills
Graphic design, copywriting, public relations, tradeshow support
Technologies
Showpad, ROI calculators, digital/print channels
Responsibilities
Manage marketing across various channels (OEMs, end users, dealers), develop sales enablement materials, execute marketing campaigns to generate leads, maintain Guest Experience and Packaging Innovation Centers
Seniority
Individual Contributor