Marketing Manager - Senior Living
Core
Develop and execute strategic marketing initiatives to enhance brand presence, support client objectives, and drive property performance across a portfolio of institutional-quality rental housing.
Role type
Senior Marketing Manager (Property Management)
Builds
Marketing programs, digital assets, brand consistency, and reporting for Greystar's rental housing portfolio.
Domain
Real Estate / Property Management / Rental Housing
Deliverable
product features
Required skills
Brand strategy, Digital marketing, Data analysis, Project management, Budget management, Client reporting, Social media management, Photography coordination, Training delivery, Vendor management
Preferred skills
Experience in property management or related industry, Proficiency in Microsoft Excel, PowerPoint, Canva, Google Analytics
Technologies
Microsoft Excel, PowerPoint, Canva, Google Analytics
Responsibilities
Serve as primary marketing contact for onsite and operations teams; Collaborate on marketing programs to enhance property performance; Define and execute marketing strategy and brand evolution; Manage Greystar brand consistency across the portfolio; Assist in acquisition and disposition assignments by managing digital assets and campaign transitions; Research and launch new technology and programs to increase performance; Project manage development of community-specific digital assets and collateral; Oversee ORM and social media initiatives; Provide marketing budget recommendations; Oversee property photography projects; Develop and conduct portfolio trainings; Conduct monthly touchpoints with operations to discuss goals; Manage advertising partners and service contracts; Provide technical guidance to onsite and corporate teams; Supervise marketing team members.
Seniority
Senior, hands-on IC with potential management responsibilities