CRO Engineer
Core
Lead the build and QA of A/B and multivariate tests across Web and App for Avis.com and Budget.com, ensuring accurate implementation and tracking.
Role type
Lead CRO Engineer (Experimentation)
Builds
A/B and multivariate test variants, personalization-driven experiences, and tracking implementations
Domain
E-commerce / Digital Marketing / Web & Mobile
Deliverable
production ML models | product features | dashboards & analysis
Required skills
A/B and multivariate testing, front-end development (HTML, CSS, JavaScript), QA leadership, third-party coordination, analytics implementation (GA4, Adobe Analytics), cross-functional collaboration
Preferred skills
App-based testing approaches, process improvement, multi-region management
Technologies
Adobe Target, Optimizely, GA4, Adobe Analytics, Tag Management Systems
Responsibilities
Lead build and QA of experiments across regions, coordinate third-party delivery partners, troubleshoot live experiment issues, monitor active experiments for conflicts, align on tracking and measurement setup
Seniority
Senior, hands-on IC with leadership responsibilities
