Creative Strategist Senior
Core
Translates business priorities and brand strategy into compelling creative strategies and actionable briefs to drive member growth and trust across marketing channels.
Role type
Senior Creative Strategist
Builds
Integrated marketing campaigns and storytelling initiatives for USAA's military community members
Domain
Marketing / Brand Strategy
Deliverable
product features
Required skills
Creative strategy, brand strategy, audience insights, creative brief development, cross-functional collaboration, strategic storytelling, campaign performance analysis, risk management
Preferred skills
Responsible AI application, cultural context analysis, stakeholder alignment
Technologies
None stated
Responsibilities
Develop creative strategy for assigned campaigns, create actionable creative briefs, partner with creative teams and agencies, apply audience insights to refine strategy, present strategic recommendations, ensure risk compliance
Seniority
Senior, hands-on IC