Outbound & CRM Configuration Senior
Core
Senior Product Owner specializing in Salesforce Marketing Cloud (SFMC) configuration, bridging business strategy with technical implementation for outbound marketing campaigns.
Role type
Senior Product Owner (Salesforce Marketing Cloud)
Builds
Outbound marketing campaigns, automated journeys, and data-driven customer engagement programs.
Domain
Financial Services / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Salesforce Marketing Cloud (SFMC) configuration, Journey Builder, Automation Studio, Contact Builder, Email Studio, user story writing, backlog management, process engineering, risk management, cross-functional collaboration, campaign optimization, data architecture understanding, integration pattern knowledge
Preferred skills
Military experience, military spouse status
Technologies
Salesforce Marketing Cloud, Microsoft Office, Agile, Waterfall, SAFe
Responsibilities
Write, refine, and prioritize user stories for SFMC campaigns; maintain product backlog; partner with IT and business stakeholders to define processes; optimize triggered, batch, and event-driven outbound programs; troubleshoot platform issues; ensure compliance with risk and regulatory policies; mentor other Product Owners.
Seniority
Senior, hands-on IC