Functional Analyst, Salesforce Marketing Cloud
Core
Configure Salesforce Marketing Cloud packages, support technical story work, and provide functional analysis for mergers and acquisitions and RFP processes.
Role type
Functional Analyst, Salesforce Marketing Cloud
Builds
Salesforce Marketing Cloud solutions and technically focused user stories
Domain
Marketing Technology / Customer Data Platforms
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Salesforce Marketing Cloud configuration, SQL, Agile delivery methods, functional analysis, requirements documentation, production support, technical debt reduction
Preferred skills
Salesforce Marketing Cloud certifications (Administrator, Consultant, Email Specialist), MobileConnect, MobilePush, AMPscript, Salesforce CRM, CDPs, financial services/healthcare/retail/B2B marketing background
Technologies
Salesforce Marketing Cloud, SQL, MobileConnect, MobilePush, AMPscript, Salesforce CRM, CDPs
Responsibilities
Configure package software, support highly technical story work, participate in daily stand-ups and sprint reviews, prepare deployment documentation, provide production support, create user training materials, identify improvement opportunities, provide functional analysis for M&A and RFPs, refine requirements with Product Owner and Business Partners
Seniority
Mid-level, hands-on IC
