Senior Marketing Data Scientist
Core
Lead technical work behind audience strategy by building, evaluating, and deploying models to optimize marketing acquisition investments and resolve identities across channels.
Role type
Senior individual contributor marketing data scientist
Builds
Production marketing targeting models, audience strategies, and reusable algorithm libraries
Domain
Financial services / Marketing analytics
Deliverable
production ML models
Required skills
[Python, R, SQL, supervised modeling, unsupervised modeling, identity resolution, data preprocessing, statistical analysis, model risk management, mentoring]
Preferred skills
[3rd party data integration, digital platform analytics, cloud environments, data visualization, military service]
Technologies
[Python, R, SQL, Snowflake, Bigquery, Databricks, Tableau, Power BI, Adobe, Google]
Responsibilities
[Build and evaluate models for audience strategy, integrate 1st and 3rd party data, resolve identities across marketing channels, mentor junior analysts, deploy models within risk management frameworks, communicate insights to non-technical stakeholders]
Seniority
Senior, hands-on IC with mentorship responsibilities
