Senior Marketing Data Analyst
Core
Strategic partner to marketing and enterprise data teams delivering business-ready data solutions, optimizing marketing strategies, and building scalable data pipelines.
Role type
Senior Marketing Data Analyst
Builds
Scalable data pipelines, dashboards, and reports for marketing performance and decision-making
Domain
Payments / Marketing Analytics / Data Engineering
Required skills
SQL, Python, data warehousing, data visualization, data governance, marketing attribution, customer lifecycle analysis, data segmentation
Preferred skills
Customer Data Platforms (CDPs), advanced segmentation, data science tools (R), multi-regional marketing strategies
Technologies
Snowflake, BigQuery, Salesforce, Marketo/Pardot, GA4, Power BI, Tableau, Looker, Excel, Google Ads, ZoomInfo, CDPs
Responsibilities
Design and maintain scalable data pipelines and architectures; define and standardize marketing data infrastructure and metrics; develop marketing attribution methodologies; build and maintain advanced dashboards and reports; conduct deep-dive data analysis on customer behavior and ROI; extract and manage audience segments for targeting; mentor team members on data analysis and dashboard design.
Seniority
Senior, hands-on IC