Director of Product Marketing – Genius (Small Business & Retail)
Core
Define go-to-market strategy, drive product adoption and revenue growth for Genius POS solutions targeting small businesses and retail segments.
Role type
Director of Product Marketing
Builds
Go-to-market strategies, product positioning, launch campaigns, segmentation frameworks, sales enablement tools
Domain
Payments / Point of Sale (POS) / Retail / Small Business
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, team leadership, cross-functional collaboration, market segmentation, data-driven strategy, sales enablement, financial acumen
Preferred skills
Multinational product scaling experience, retail industry expertise, competitive market analysis
Technologies
None stated
Responsibilities
Shape and scale go-to-market strategy; Lead and grow a high-performing team of product marketers; Define differentiated product positioning and messaging; Orchestrate product launches; Build segmentation frameworks; Turn market insights into strategies; Enable sales teams; Track and optimize performance metrics
Seniority
Director, strategic leadership & team management
