Lead, Marketing, Brand and Creative Partnerships
Core
Lead creative development and project management for GEICO's sports and entertainment partnerships, bridging brand storytelling with culture to deliver content that connects with passionate audiences.
Role type
Lead, Marketing, Brand and Creative Partnerships
Builds
Sports and entertainment partnership campaigns, branded content, and network integrations
Domain
Insurance / Sports & Entertainment Marketing
Deliverable
product features
Required skills
Creative development, strategic planning, project management, cross-functional collaboration, agency management, creative evaluation, budget tracking, omni-channel campaign execution
Preferred skills
Agency-side experience, client-side experience, script/concept feedback, rapid priority shifting
Technologies
Creative Studio, Analytics tools
Responsibilities
Support day-to-day creative execution of entertainment and sports partnerships; Identify and evaluate partnership opportunities for creative potential and brand fit; Collaborate with creative agencies and media partners; Coordinate with talent relationship teams for usage rights and ad expiration; Partner with cross-functional stakeholders to develop omni-channel campaigns; Interpret creative performance metrics to inform future work
Seniority
Senior, hands-on IC