Sr. Manager, Marketing - Influencer, Entertainment & Culture
Core
Sr. Manager leading GEICO's local media plans and investment across markets, translating national priorities into market-level strategies for offline and digital channels.
Role type
Senior Manager, Local Media Strategy & Operations
Builds
Local media plans, market-level ROI projections, and agency team outputs for GEICO's auto insurance product lines.
Domain
Insurance / Local Media Buying & Strategy
Required skills
local media planning and buying, market-level analysis, agency team management, negotiation with local media partners, budget stewardship, MMM and business impact modeling, audience strategy, AI tool usage
Preferred skills
experience in conversion-driven service business (financial services/insurance), portfolio or multi-product brand experience, regulated state-by-state business experience, local sports partnerships
Technologies
MMM, AI tools (Claude, Copilot), geo-targeted digital platforms, spot TV, radio, out-of-home
Responsibilities
Partner with Sr. Director to bring local media priorities to senior leaders; translate business goals into actionable local media plans; manage quarterly allocation of local media budget; lead hands-on negotiations with local media partners; direct day-to-day work of local agency team; build analytical frameworks to optimize local investment across markets.
Seniority
Senior Manager, hands-on IC with team leadership