SEO & AI Search Content Writer – Commercial Insurance
Core
Create and optimize high-impact content for GEICO's Commercial Insurance business using AI tools and emerging search strategies (GEO/AEO) to drive traffic and conversions.
Role type
Senior SEO & AI Search Content Writer
Builds
Landing pages, blog posts, long-form SEO articles, and optimized content for voice/answer engines
Domain
Commercial Insurance / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
SEO strategy, GEO/AEO optimization, AI tool proficiency, content strategy, performance analysis, cross-functional collaboration, technical SEO knowledge, proofreading, project management
Preferred skills
Agency or in-house creative team experience, portfolio of diverse digital formats, understanding of LLM optimization, ability to manage multiple deadlines
Technologies
AI-powered content tools, CMS, Google Analytics (implied via performance tracking)
Responsibilities
Create strategic copy for Commercial Insurance; Utilize AI tools to streamline workflows and generate ideas; Develop content adhering to SEO and GEO/AEO principles; Track and analyze content performance metrics; Review and refine AI-generated content for brand alignment; Monitor industry trends and algorithm updates; Implement process improvements for content creation workflows; Collaborate with Marketing, Product, and cross-functional teams; Manage content publication timelines and CMS uploads
Seniority
Mid-Senior, hands-on IC