SEO & AI Search Content Writer – Commercial Insurance
Core
Create and optimize high-impact SEO, GEO, and AEO content for GEICO's Commercial Insurance business to drive traffic, engagement, and conversions.
Role type
Senior SEO & AI Search Content Writer
Builds
Landing pages, blog posts, long-form SEO articles, and optimized content for answer engines
Domain
Commercial Insurance / Digital Marketing
Required skills
SEO strategy, GEO/AEO optimization, AI tool proficiency, content strategy, data analysis, cross-functional collaboration, project management, proofreading
Preferred skills
Agency or in-house creative team experience, portfolio in digital formats, understanding of Google algorithm updates, adaptability to AI advancements
Technologies
AI-powered content tools, CMS, Google Analytics
Responsibilities
Create strategic copy for Commercial insurance; Utilize AI tools to streamline workflows; Develop content adhering to SEO and GEO/AEO principles; Track and analyze content performance; Refine AI-generated content for brand alignment; Monitor industry trends and algorithm updates; Implement process improvements for content creation; Collaborate with Marketing and Product teams; Manage multiple projects and deadlines.
Seniority
Mid-Senior, hands-on IC