Senior Manager, Specialty Product Marketing
Core
Own the brand and go-to-market strategy for GEICO's specialty lines (cycle, boat, and RV), translating business data and competitive trends into channel, creative, and partner decisions.
Role type
Senior Manager, Specialty Product Marketing
Builds
Brand strategy, advertising campaigns, and go-to-market plans for specialty insurance lines
Domain
Insurance / Specialty Products (Cycle, Boat, RV)
Deliverable
product features
Required skills
Brand strategy, go-to-market strategy, data analysis, consumer insights, agency management, budget ownership, team leadership, creative evaluation, business planning
Preferred skills
AI tool fluency (Claude, Copilot), conversion-driven service business experience, entrepreneurial brand experience
Technologies
AI tools (Claude, Copilot)
Responsibilities
Develop advertising strategies across Paid/Owned/Earned Media; lead and coach a Marketing Lead and junior associates; own the Specialty marketing budget end to end; serve as primary strategic lead for agency partners; champion consumer and market research; create short- and long-range business plans
Seniority
Senior Manager, people leadership