Manager, Partnership Strategy
Core
Develops partnership strategies and branded content concepts for entertainment and sports sponsorships to integrate GEICO's brand authentically into partner platforms.
Role type
Manager, Partnership Strategy
Builds
Branded content programs and strategic briefs for entertainment and sports partnerships
Domain
Insurance marketing, entertainment, and sports
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
partnership strategy, branded content development, strategic writing, brand voice adaptation, stakeholder alignment, program activation
Preferred skills
experience in transformational organizations, scaling emerging partnership formats, direct relationships with entertainment properties or talent
Technologies
N/A
Responsibilities
Build program concepts grounded in audience personas; lead development of branded content approaches for media and sports partnerships; write strategic briefs and points of view for partnership programs; present strategic thinking to senior leaders; collaborate with creative, product, and analytics partners to align programs
Seniority
Manager, hands-on IC with team leadership
