Product Marketing Manager (Brightflag)
Core
Connects product capabilities with customer needs to drive awareness, adoption, and expansion revenue for Brightflag's e-billing platform.
Role type
Product Marketing Manager
Builds
Product positioning, messaging, go-to-market plans, customer-facing assets, and sales enablement materials for Brightflag's core e-billing platform.
Domain
Legal Tech / Fintech / B2B SaaS
Deliverable
product features
Required skills
Product marketing strategy, go-to-market execution, customer and market research, competitive analysis, sales enablement creation, cross-functional collaboration, project management, SaaS metrics (ARR, CAC, LTV, churn), email marketing platforms, CRM systems, marketing automation tools.
Preferred skills
Legal tech or fintech domain experience, enterprise sales cycle familiarity, AI tool usage for productivity and content creation.
Technologies
Email marketing platforms, CRM systems, marketing automation tools, AI tools.
Responsibilities
Develop product positioning and messaging; own and evolve product narrative across web and channels; lead end-to-end product launches; conduct market and competitive research; execute integrated marketing programs; drive expansion revenue through upsell/cross-sell initiatives; create customer-facing assets and sales enablement materials.
Seniority
Mid-Senior, hands-on IC