AI Product Owner – Digital Marketing (US Kite Commercial IT)
Core
Own product vision and roadmap for AI-driven content supply chain in digital marketing, enabling integration across CRM, DAM, and media platforms to drive engagement and content ROI.
Role type
Senior AI Product Owner (Digital Marketing)
Builds
AI content creation workflows, automated tagging, MLR workflow acceleration, and personalized patient/HCP engagement programs.
Domain
Pharma digital marketing, MarTech, AI/GenAI
Deliverable
product features
Required skills
Product vision & roadmap ownership, MarTech ecosystem expertise, AI/GenAI for content workflows, API-driven integrations, Agile product delivery, Strategic & commercial acumen, Executive influence
Preferred skills
10+ years in product management/IT/commercial tech leadership, Deep experience in pharma digital marketing and MLR workflows, Hands-on with Veeva Vault, Salesforce CRM, Adobe Experience Cloud/Sitecore, CDP/analytics ecosystems
Technologies
Veeva Vault, Salesforce, Adobe Experience Cloud, Sitecore, DAM/MRM, APIs, CDP
Responsibilities
Drive use cases for AI content creation, modularization, and automated tagging; Enable integration across Vault, DAM, CRM, email, and web platforms; Support activation across CRM, email automation, web portals, and paid media; Deliver capabilities for segmentation, targeting, and campaign orchestration; Partner with business and data teams to drive engagement and content ROI.
Seniority
Senior, hands-on IC