Integrated Marketing Strategist
Core
B2B marketer driving go-to-market strategies, product launches, and integrated campaigns for healthcare technology solutions.
Role type
B2B Product & Integrated Marketing Strategist
Builds
Go-to-market programs, sales enablement assets, digital campaigns, and market research insights for healthcare IT products.
Domain
Healthcare Technology / Enterprise IT
Deliverable
product features | dashboards & analysis
Required skills
B2B product marketing, integrated campaign planning, sales enablement, generative AI prompting, market research, technical writing, SEO/AEO, project management
Preferred skills
Healthcare IT domain expertise, CRM/marketing automation proficiency, data analytics
Technologies
Generative AI, Microsoft Office, CRM platforms, Marketing automation tools, SEO/AEO tools
Responsibilities
Coordinate messaging and assets for product launches; translate complex healthcare/tech concepts into clear value propositions; develop sales enablement materials and campaign assets; execute integrated digital marketing initiatives; conduct market and competitive research; analyze marketing performance to recommend improvements; manage multiple projects from planning to completion.
Seniority
Mid-Senior, hands-on IC